Mitigating Cognitive Biases in UX Research: The Role of Generative AI
Contemporary organizations invest in user experience research (UXR) to derive objective insights that truly reflect user needs, preferences, and behaviors. These insights are critical inputs to product design strategies, ensuring that products and services meet user needs and deliver value to the organization. Although the duties
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Can Generative AI Be the Antidote to Biased User Research?
In recent times, there appears to be increasing interest in the use of generative A.I. in user experience research and design (UXD/R). Many use cases have been proposed by influential UXers. But one potential use case that is often neglected is detecting UXR bias. User experience research
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