AI-Enhanced UX Research: Unveiling User Insights through NLP
As UX professionals continue to explore wider applications of AI in user experience research and design, Natural Language Processing (NLP), a specialized domain of AI, emerges as a key area of interest. In an article published in 2021 and authored by Rahman, Nwokeji, et al, an
Read MoreCan Generative AI Be the Antidote to Biased User Research?
In recent times, there appears to be increasing interest in the use of generative A.I. in user experience research and design (UXD/R). Many use cases have been proposed by influential UXers. But one potential use case that is often neglected is detecting UXR bias. User experience research
Read MoreUnderstanding Large Language Models, Generative AI, and Their Applications in UX Research
Large Language models (LLMs) are multi-layered neural network or deep learning model pretrained with large corpus of data (IBM.com). Typically, very large text corpus (e.g., 100 trillion words) are sources from the internet, wikis, journals, etc., see Figure 1. A typical LLM consist of trillions of
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